Numerous showrooms have lately displayed MK products, and the kitchens and dressing rooms MK manufactures appeared to have a unique level of quality. How did that happen? How did it start? To gain this information, Fuzed Magazine had to carry out an interview with Mohamed Samir Kashlan, CEO and founder of MK Furniture.
HOW IT STARTED
In 2015, MK decided to introduce a new concept for kitchens in Egypt according to European standards. They started fabricating modules in similar businesses’ factories in Egypt.
The process went well at first, but they sought quality from the day I, and when it went down with the increase in manufacturing requests, they knew that they had to change the plan.
Mk started to build their kitchens in workshops that gradually turned into a large volume factory on the 10th of Ramadan. It has a production line that delivers two kitchens daily.
A CUSTOMER’S JOURNEY OF HAPPINESS WITH MK
MK launches the design process through the first step, which is the discovery stage. An engineer listens carefully to the client’s needs, lifestyle, and preferences. The second stage is delivering the design and receiving its modification requests, where the client delivers suggestions to be implemented in the design.
Finally, the process ends at the final design stage. The designers fully understand the finest details of the client and visualize a kitchen the client will fall in love with. Every deliverable is a gathering between practicality and aestheticism.
Designers use German-made software specifically used for kitchens, not 3D Max like other competitors. After design approval, the fabrication process starts. The raw materials are fully imported from Europe, including wood, accessories, and fittings. Most of the materials come from Germany, Austria, Romania, and Turkey.
When the kitchen is ready for delivery to the client, the operation team checks if the site conditions allow kitchen installation or not.
MK’s joint venture with Keller Kitchens, based in the Netherlands raised the production volume and elevated the product quality. Keller’s automated factory has a production capacity to produce elements for 450 kitchens per day.
It also helped MK to carry out mass production projects in the New Administrative Capital, New Cairo, Zayed, North Coast, and New Alamein. This joint venture encouraged them to upgrade the Egyptian kitchens they deliver. According to Mohamed Samir, succeeding in the kitchen manufacturing industry always requires gathering between the 5 pillars of quality: shop drawing quality, quality of the product (materials and fabrication), packing, coding, and installation.
